– An average of 85% of your potential consumers are likely to pass by your establishment at least 10 times a month.
– A Point of purchase display viewed by 85% of potential consumers passing your business at 10 times a month cost only 2 cents per thousand exposures.
– The advertising space value of your on-site location has been calculated as the equivalent of two free full-page newspaper ads every month.
– Many business managers still regard their on site signage as a means of identifying their location and not as the powerful sales tool it may become.
– Onsite sign outages have invariably resulted in a direct loss of sales volume.
– When you invest in advertising a cost-effective approach substantially increases your market coverage for a given budget no matter how modest the budget may be.
-Before anyone enters your establishment the first thing they know about your manner is the manner in which
your sign invites them.
– Since the use of advertising potential of the business is free for the taking, only to the limitations of the owners.
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