What colors have you chosen for your marketing materials?
What were your reasons for making that particular choice?
Was it because you liked those particular colors, or did you have a particular marketing message in mind?
While visual appeal is an important consideration, your color choices could be sending a specific message to the people who view them.
Are you sure you know what that message is?
You’d be wise to consider the psychology of color when designing your marketing materials. Be it banners, outdoor signs, window graphics, posters or vehicle wraps, you’ll be making color choices. Colors not only enhance the appearance of the item — they also influence our behavior.
Consider the impact that the colors you use will have on your target audience.
Most fast food restaurants are decorated with vivid red and orange.
It’s no accident that these colors show up so frequently. Studies have shown that red and orange encourage diners to eat quickly and leave — and that’s exactly what fast food outlets want you to do.
Ever notice that toys, books and children’s web sites usually contain large blocks of bright, primary colors? Young children prefer these colors and respond more positively than they do to to pastels or muted blends.
The effects of color differ among different cultures, so the attitudes and preferences of your target audience should be a consideration when you plan your design of any promotional materials.
For example, white is the color of death in Chinese culture, but purple represents death in Brazil. Yellow is sacred to the Chinese, but signified sadness in Greece and jealousy in France. In North America, green is typically associated with jealousy. People from tropical countries respond most favorably to warm colors; people from northern climates prefer the cooler colors.
In the American culture, the following colors are associated with certain qualities or emotions:
RED –excitement, strength, sex, passion, speed, danger.
BLUE — trust, reliability, belonging, coolness.
YELLOW –warmth, sunshine, cheer, happiness
ORANGE — playfulness, warmth, vibrant
GREEN — nature, fresh, cool, growth, abundance
PURPLE –royal, spirituality, dignity
PINK — soft, sweet, nurture, security
Black –sophistication, elegant, seductive, mystery
GOLD — prestige, expensive
SILVER — prestige, cold, scientific
Market researchers have also determined that color affects shopping habits. Impulse shoppers respond best tored – orange , black and dark blue . Shoppers who plan and stick to budgets respond best to pink ,teal , and navy .
Speedpro Imaging takes pride in our projects producing only crisp,bright, UV PROTECTED printing. We will make sure that the colors you have in your project are as vivid as possible !!!