With trade show season here, Speedpro Imaging South Jersey has some tips and tricks to help you capitalize on your presence at your next trade show event.
Make your booth unique: If you’re going to make the investment in a trade show, the first item you should spend your money on is a booth that will stand out. Investing in a
quality booth that you can use and re-use for years to come is the best option. Your booth should reflect your brand, and the message that you want to promote.
Giveaways: Let’s face it, who doesn’t love a freebee? Unique is best, but at the same time, you most likely won’t be generating positive buzz with really cheap items for every visitor. Instead try giving away a slightly more expensive item through an hourly draw – this maintains your budget / creates a reason for people to come back to your booth multiple times while at the show and creates a good opportunity to collect contact information for further follow-up after the show.
Show it off if you can: If your product lends itself well to demonstration, then make sure you can provide a quick and effective showcase. Think of the trade show attendees as recurring sales calls, and your booth is your mini infomercial stage.
Social Media: Use social media during the show. Using down time at your booth to post comments and pictures from the event helps you connect with more than just your attendees. Plus, if it is a multiple day show, you may bring some people out to play that game or win that prize, or watch you demo your product live. Make sure that you are using trade show related hashtags so that visitors can find your posts.