Signs in South Jersey
Signs have become so widespread to an extent that people hardly notice them easily anymore until when looking for one. In fact, it has reached a point where we are taking their effect on us for granted, something which has in turn helped make them even more effective.
As it stands now, most business owners are fully aware that they need a sign only that they consider them as merely a marker helping identification of the business easier. As a result, they are completely unaware of the underutilized earning potential of signage.
Any signs should clearly mark your location, help identify your premise, convey the right message to your target clients/audiences and most importantly properly communicate whatever product, service or brand you are selling or that which you represent.
An overview of the ABC’s of signage
Simply put, any of your signs should help Attract new clients, Brand the business and most importantly Create a series of impulse sales stress free.
Findings from a recent research indicate that close to 85% of all customers usually come from a 5 mile radius from the business premise. The best way to sustain your business is to maintain your customer base however, in order to grow the business, it is imperative that you increase your customer base and there is no better way to do so than with signage.
Branding the Business
When your business name is the only one which comes to mind whenever a particular product or service is needed then you have achieved “top of mind awareness. This type of awareness in business is built and requires reinforcement through repetition. Taking into consideration the 5 mile radius from where slightly 85% of your clients come from, your business sign should be designed in such a manner than it commands the attention of your customers anytime they pass. That is exactly how sign helps build top of mind awareness which overtime helps ideally brand the business.
Creation of a Series Impulse Sales
Use complementary signage and displays to direct customers to add-on purchases. A simple message of “Don’t Forget…” provides a friendly reminder for required items such as printer cables when purchasing a new printer, or an upcoming date of an event such as a holiday in the following week. Customers are more likely to make that impulse buy if the product is right in front of them and they don’t have to walk to a different area of the store.
Marketing to Your Target Clients
Different businesses have completely different business needs simply because they serve different purposes plus they also reach out to completely different customers/clients. This being the case, the best way to market yourself to your target customers through your signage is to make sure that you find out which category of business your target clients fall in.
Infrequent Needs branding sites
Businesses such as electronic stores, locksmiths, dental offices etc which offer products or services which satisfy the infrequent needs or specialized needs must achieve top of the mind awareness as it is the only guarantee that the business name will always pop up first whenever the above mentioned needs arise. For such types of businesses branding is very important since it serves to help significantly increase memory of the business in the customers’ minds.
Impulse/ Frequent Needs
Businesses such as grocery stores, video stores, restaurants, gas stations, car washes, etc. which are designed to satisfy impulse or frequent needs on the other hand need to come up with ways to reach out to people from far. Customers who approach this type of businesses usually have a small window of opportunity to make the decision to stop and buy – hence your sign should not only be eye catching but also coupled by a brief, simple message which can easily be read and understood fast
Remember, a poorly designed sign which is hard to identify, hard to read and hard to understand will only make it impossible for the business to attract customers even if the products or services on offer are superior. In order for your sign to convince impulse customers to make a stop at your business premise, it must be designed to portray the right message in a manner that is simple to recognize at the first glance.
To discuss sign options to help marketing your business, call us at 856-302-6459.